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| Sponsorship case study |
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Nautor’s Swan Technical Suppliers Program
Mainsail was responsible for the co-ordination and management of the Nautor’s Swan Technical Suppliers programme.
The Technical Suppliers program enabled both Nautor’s Swan and the supplier to enter into a joint marketing partnership, in return for a sponsorship fee paid to Nautor’s Swan. The two parties consequently ran joint promotional and communication activities throughout the contract period. The Technical Supplier partners also had the opportunity to market themselves to Nautor’s Swan sailors and owners at racing, cruising and social events, including advertising, supply of skippers bag gadgets and on-site event presence.
Feedback
“We were able to approach all 80 Swans at the Rolex Swan Cup in Sardinia. Our presence at the event was advertised in the NOR therefore allowing owners the opportunity to make contact with us prior to the event and organise spares and technical support. The whole event was very well received with Buiga Bianca winning the B&G prize for overall fastest boat. We also sponsored daily weather briefings at the Swan 45 Gold Cup where we had excellent B&G visibility.” Caroline Swain, Marketing Manager, B&G.
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