Oman Air Parade Village at Cowes 2011
Mainsail pushed the boat out with the 2011 Parade Village with more branding, a bigger stage, improved entertainment, an expansion of visible branding and far greater numbers of people attending. Sponsored by Oman Air, the Parade Village was a great success and looked its best ever.
New for 2011 were the innovative Sky 3d pyramid, Talisker stage and the Daily Mail double-decker bus running promotions throughout the week. There was a fine balance of new and established exhibitors and traders and Mainsail is delighted to report that the Parade Village retailers had a bumper year- with many having to completely restock through the week.
Planning is well underway for 2012 and we are delighted to report that bookings for this exciting part of the “World’s largest regatta” are brisk.