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| Marketing / Design case study |
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Rational
To increase awareness of the Sea Ventures brand, to increase service to customers and to increase profitability through long term business relationships.
Aims and objectives
| 1. |
To differenciate Sea Ventures and affirm the company as a stand alone brand |
| 2. |
To increase service to customers |
| 3. |
To retain past customers, ensuring they return to Sea Ventures for new and used boats acquisitions and service needs |
| 4. |
The above to be achieved through creating increased utility through the Sea Ventures brand |
| 5. |
This will be facilitated through a members area of the website (SVYC), an anual SVYC magazine, a SVYC Ship's Log and increasing SVYC events |
Continued >> |
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