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| Marketing / Design case study |
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Stage 1 of the project was to produce an annual magazine for past, current and prospective clients, to be launched at the Southampton Boat Show 2006.
Using Mainsail's in-house design. copywritting & editing services, a 44 page magazine was developed, the content and style reflecting the brand and values of Sea Ventures Ltd.
Stage 2 of the project was to produce a micro-site for Sea Ventures Yacht Club members and their yachts. The 'online clubhouse' is essentially a virtual meeting place for yacht owners and their families or crews. Members can share their photos and propose cruising events or rendez-vous, as well as get support and information from Sea Ventures and submit warranty requests. Perhaps the most useful of tools for a yacht owner, however, is the private yacht pages, where members can input details about their yacht, and keep an online ship's log and service history.
Stage 3 of the project comes in the form of a customised user manual for new boats, incorporating the log book and service recommendations.
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