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| Combined services case study |
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Skandia Cowes Week is a prime example of Mainsail’s ability to provide cross-service solutions at events.
Mainsail has run the popular Sail for Gold Bar, on the Parade at Skandia Cowes Week, since it’s inception seven years ago. This venue now provides the perfect base from which to enjoy this fantastic event.
Coincidentally, it was following Mainsail’s creation of the Sail for Gold Bar that Skandia decided to sponsor Team GBR and since then we are also pleased to say that Heineken has also become a partner of the team.
On the water at this event, we run the Heineken fulfilment programme, offering a water taxi service to competitors wanting to get ashore and distributing a total of 7,000 cans of cold beer to the thirsty competitors after each days racing.
For Skandia, at this event our role is to co-ordinate up to 100 Olympic and Paralympic Squad sailors who come to support Skandia’s corporate sailing programmes. We book the sailors up and then make sure they are at the right place, at the right time to help sail the Skandia boats and entertain their guests.
Likewise, for the team and a number of other sponsors; we provide a fulfilment role, running the shoreside programme, co-ordinating guests, chartering yachts, booking accommodation and generally ensuring that the event runs smoothly. |
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